Brand Identity
Branding and identity for a shipping software app. Self-described ‘atypical start-up’ client also wanted a design system established to help brand the software UX/UI since development would be on-going. I was also 6 months pregnant when I took on the project, and my deadline was to have assets delivered to the UI designer before I left for maternity leave. Y’know just pregnant lady problems.
Art direction, production The main idea was to create a logomark that would visually communicate key product features: scan a barcode on a package in order to ship it quickly.
Main typography ‘Varela’ was chosen for its friendly and easy to read appearance, with secondary type ‘IBM Plex Mono Italicized’ to indicate the technical aspects of the app. Final color palette was based on researched color combinations that evoked feelings the client wanted to communicate in the logo mark: intelligence, trust, and reliability.
The logomark combines the icon of a barcode with the icon of a package to read as either an ‘S’ or ‘2’ for ‘Scan2Ship’. The vertical flow of icons reads from top to bottom to indicate the ‘motion’ of the shipping workflow used in the app: packages are scanned, mailing labels are generated, and the package is dropped in a bin to be shipped.
Malt Couture
Client wanted branding and identity for their upcoming podcast and Patreon channel that would reflect their dark comedic personalities and inside jokes within their existing beer-enthusiast audience.
creative direction, art direction, production Initial feedback for the brand inspiration drew from 1980’s horror movie aesthetics (i.e. Re-Animator, The Gate, Sleepaway Camp etc.) The main idea I wanted to convey would be an illustration of the that played heavily on cartoonishly grotesque illustrative caricatures Rough sketches on paper are my first step in helping determine my artistic direction on an idea. After a steady intake of researching 80’s horror movie posters and archival prints online, I doodled ideas until particular features catch my attention. I continue to keep refining these ideas until I isolate at least three favorite concepts, which are then refined in Photoshop, scaled in Illustrator, composited in mockups for context, and then packaged into a design proposal for client review.